It might seem as if content marketing and blogging don’t work for you if, every time you write about your products or services, your audience is like:
It doesn’t have to be this way.
You produce a fantastic product! You provide stellar service! But your inner workings are shrouded in mystery. You struggle to explain the how’s, what’s and why’s of your business.
You are complex.
Or, maybe it’s hard to be exciting because you are sort of … well, not glamorous. Slightly less than scintillating. An eensy bit on the dull side.
Okay. You’re downright boring.
(Not you, of course. I mean your industry. It’s totally NOT you.)
Or worse, you’ve got the double-whammy curse of being both complex and boring.
Or, heck, maybe you’re actually super exciting, but there’s just something about the blog posts and marketing content you’ve produced that makes them unsuccessful at drawing eyeballs to your website and engaging readers.
Together, we can fix this by creating content that is custom-written to address your target audience’s needs and concerns.
Writing and producing custom content is a must to remain competitive in today’s world. Your customers actively seek helpful information online. You need to be the one to provide the information and solutions people seek.
- 82% of consumers feel more positive about a company after reading custom content.
- 90% of consumers find custom content useful.
- 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content.
(Source: Content Marketing Institute)
You deserve online success. You get it by producing content that is custom-written to do your online marketing. Blog posts and web pages that use SEO strategies to rank higher in search results. Emails, brochures, and ads that peak readers’ curiosity and inspire them to engage with your business. Case studies that show you know how to provide the right solutions. Ebooks, PDFs, infographics, and other content that informs, educates, and entertains current and potential customers.
Writing about the things your customers care about and the details of your processes, services, or products help people understand, like, and trust you more.
That is, as long as your content can be found by those who seek it, and it is written well enough to achieve your marketing goals.
Don’t worry. I got this! We can get your readers to be like:
Leah knew right away how to refresh and improve the writing on our outdated website. She is creative, easy to work with, and intuitively knows how to communicate what we want to say. Getting our message out saves lives, and Leah writes interesting blog posts that help us reach more people. Her writing so eloquently states things worth saying.
Leah is wonderful to work with as a freelancer because she is always thinking of new ways to make her work stand out. Leah knows how to ask the right questions, which sets her up to produce detailed, fun to read and engaging stories. She is passionate about reporting and writing and her love for the work shows in her product.
Leah uses her exceptional research skills to obtain the most relevant and credible information. Even more unique, Leah understands the power of the story. She knows just the right words to keep the audience reading.
It takes more than slapping keywords on a page to write persuasively and succeed online. You have to prove you’re worth your readers’ precious time, attention and money. My writing educates and entertains readers while it compels them to action – whether that’s to bookmark your site, download your ebook, or click your “Contact Us” button.
The best writing gets you inside the workplace with your clients. It’s as if you’re sitting next to your customers, personally handing them the solutions and tools they need to excel.