For many agencies, contractors, and small businesses, your website’s contact page is one of the main pages you’re trying to drive visitors to. You design your entire website to get visitors to do one thing and one thing only: Contact you so you can start discussing the benefits of working together.
If getting people to your contact page is what’s important, it can be all too easy to let your copy and design efforts slide a bit when actually creating your contact page. It’s like, whew, you finally got them there! The hard work is done. Now all you need to do is slap on your email address and phone number and the leads and sales will start rolling in!
Not so fast. Your contact page offers unique opportunities to optimize your site for search and conversions. Plus, you want to reduce friction and make it as easy as possible for people to connect with you. Here are a few extra steps you can take to help you reach these goals:
Add your full street address and phone number.
Adding your full address and phone number signifies to Google that you’re legit. Your full contact information is especially important if you are involved in e-commerce. People are leery about giving out credit card information online. Adding your full contact information helps allay visitors’ anxieties about the potential for being scammed.
Tip: Provide several different ways to reach you!
Making it easy to reach you is one way to use your contact page to build trust with consumers. Add as many options and avenues to connect with you as reasonably possible. This will help you accommodate the different ways potential customers may prefer to communicate. For example, callback buttons and live chat options are not just great ways to make it easy to contact you. They also show your commitment to prompt customer service!
Make your phone number clickable.
More people are browsing the web on mobile than desktops, and the trend is only going to increase. In fact, more Google searches take place on mobile devices than on computers in 10 countries, including the United States and Japan.
Most people using their mobile phone aren’t going to have a pen and paper handy to jot down your phone number. Nor will they want to put in the Herculean effort to memorize or save your number in some other way.
The solution: Make it super easy for folks to dial your digits when they’ve already got their phone in hand by making your phone number “clickable.” What could be more convenient?
People can call you with the ease of simply tapping your phone number on their mobile. Set this feature up on your contact page by following these Click to Call instructions.
Add client testimonials.
Technically, this isn’t going to make it easier for people to reach you. But I can’t think of a wrong place to add customer testimonials to your website, and your contact page is no exception.
People who navigate to your contact page are not necessarily fully convinced that you’re the right solution for them. But they’re probably not sure you’re not, either. (Unless you make it difficult to reach you!)
This is an opportunity to add a helpful and persuasive tactic called social proof. Customer testimonials are excellent tools for building trust with consumers and portraying your business as an attractive choice.
88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers.
Customer testimonials have the highest effectiveness rating for content marketing at 89%.
Add links to your social media accounts.
Adding links to your social media accounts on your contact page gives site visitors more options for engaging with your business. If you are active on Twitter, Facebook, Instagram, LinkedIn or any other social media network, show your customers that you’re out there and show them where to find you!
People navigating to your contact page may not be ready to reach out to you directly just yet. It’s possible that a visitor may simply be searching for more ways to interact with your brand. Perhaps they want to keep in touch for a bit before they pull the trigger and make a real phone call. Linking to your social media accounts provides options for people who are in this stage of wanting to stay connected but not yet ready for a sales talk.
Your contact page is valuable online real estate.
Every page of your website should be optimized to convey your value to visitors and compel them to take action. Your contact page is no exception. Linking to social media accounts, making your phone number clickable, adding your full contact information and throwing in client testimonials help increase the value of your contact page.