BLOG 2017-11-18T10:48:29+00:00

The Big Blue Blog

Load More Posts

Big Blue Blog Archive

freelance copywriter
My Work
  • Content Marketing

Content Marketing Misconceptions [Video]

9:44 am|0 Comments

Yes, I'm guilty. Guilty of promoting the importance -- nay, the necessity -- of producing interesting, original content for business owners who want to nail online marketing. I go on and on about the amazing results you'll see from consistently publishing blog posts and promoting your content. I, and other marketers like me, shout from the [...]

  • Video Marketing Facts

127 Video Marketing Statistics Infographic

8:34 am|0 Comments

I love facts and statistics, and this infographic of 127 video marketing facts created by the folks at Websitebuilder.org is no exception. 127 facts = a LOT of information in one place. A Helpful Video Marketing Infographic This colorful and artsy infographic shares the history of video marketing on the internet. It starts with the first online [...]

  • design principles

12 Visual Principles for Design-Blind People [Infographic]

6:50 am|0 Comments

Visuals. Artwork. Images. Call 'em what you will - they all present a huge challenge for me. I don't know what to do with them. I don't know how many to use, where they should go on the page, what colors are appropriate in which situations, or what fonts are really saying about who I am. [...]

  • SEO Copywriting

SEO Copywriting: How Your Copywriter Helps You Rank Higher for Free

4:33 pm|0 Comments

SEO Copywriting Services:  How Your Copywriter Helps You Rank Higher for Free SEO copywriting isn't usually the first thing business owners think about when adding a content writer to their team. Of course, they know they’ll be hiring someone to write blog posts, web pages, ebooks, and emails. But SEO copywriting is a whole other area [...]

  • advertising techniques

Wildly Inappropriate Examples of Persuasion Techniques in Advertising

9:00 am|0 Comments

These ads are outdated and horribly inappropriate - but they used solid persuasion techniques that still work. I was enjoying a little amusement over at boredpanda.com reading "23 Vintage Ads That Would Be Banned Today" when I noticed something. Yes, these ads are wildly inappropriate, bigoted, politically incorrect, morally wrong and highly offensive. Some [...]

  • Optimize Contact Page

4 Ways to Optimize Your Contact Page

1:56 pm|0 Comments

Don't slack off on your contact page! Make it easy for customers to connect and stay in touch with you. For many agencies, contractors, and small businesses, your website’s contact page is one of the main pages you’re trying to drive visitors to. You design your entire website to get visitors to do one [...]

  • create new content

Get Out of the Content Dead Zone and Create New Content

3:20 pm|2 Comments

How important is it to create new content consistently? After I slipped into the Content Dead Zone, I wanted to find out. I came away with some pretty motivating insights from my research. Well, I’ve done it. I’ve joined the ranks of otherwise well-intentioned content writers who’ve abandoned their blog [...]

Be A Better Content Writer and Marketer

10:23 am|0 Comments

How to Be a Better Content Writer and Successful Content Marketer Ever wish you had an instruction manual to help you become better content writer? Here is a list of tips curated from industry leaders to help you write and create content that attracts leads and inspires action. Of course, writing content is only part [...]

  • How to Write About Page

The Simple Secret to Creating an Effective “About” Page No Matter What You Put On It

8:34 am|3 Comments

How to Make an About Page that Wins Over Readers No Matter What You Put On It Building a website and writing the About page for your business is no small shakes. Kudos to you for all the hard work you’re putting into it. The first three months I had [...]

  • what to write about

A Helpful Answer to the Nagging Question: “What Should I Write About?

10:29 am|5 Comments

In this guide, I provide a list of questions to help you generate writing topics for your company blog. I show why you should write content that provides solutions for buyers and insights into the benefits your service or product provides. I also describe how to engage buyers at every stage of the sales funnel. [...]

Three Easy Strategies to Write About Complex Topics Without Boring Your Audience

12:54 pm|0 Comments

Strategies Anyone Can Use to Write Effectively About Complex Topics How to write about difficult subjects without totally boring your audience. Just because a topic is complicated doesn't mean it's impossible to explain. It doesn't have to be a snoozefest, either. Suppose you manufacture a tiny plastic component that fits [...]

  • create content

Create Content that Works: Case Study and Blogging Statistics

9:44 am|0 Comments

Case Studies and Blogging are the Top Marketing Tactics for Businesses Create Content that Works Content marketing is no longer an option for companies who want to stay competitive. Answering questions, solving problems and entertaining people is how companies connect with consumers. It's also how businesses sell to other businesses. 60% of people are inspired [...]

  • blogging helps businesses

The Importance of Blogging to Increase Traffic, Attract Leads and Build Relationships

7:30 am|1 Comment

Blogging Statistics that Prove How Blogging Boosts Your Business If you haven’t got a blog on your business website yet, or if you’ve let your old one slide into oblivion, you’re missing out on a key marketing tool. Blogs build a strong online presence for your company. The internet is Main Street in the business world. [...]

  • business blogger

Why Businesses Should Hire a Copywriter

3:35 pm|2 Comments

Hire a Copywriter to Ensure Your Website is the Smart Marketing Tool It's Meant To Be The chief reason businesses should hire a copywriter is because a good copywriter knows how to position your business in the minds of consumers to make the most favorable impressions. One of the worst mistakes you can make is throwing [...]

  • hire a copywriter

A Plan for When Writing Makes Me Feel Like A 1,000-lb Sea Turtle on the Beach

12:00 am|8 Comments

How to develop a brainstorming strategy that works so you're never stuck without topics to write about. I recently watched a video of a giant sea turtle slogging her way back to the ocean after laying her eggs on the beach. She must’ve weighed at least 1,000 pounds with a gigantic shell as big as a [...]

How Blogs Keep Small Businesses Out of the Internet Graveyard

3:37 pm|5 Comments

6 Ways Blogs Help Businesses of Every Size Compete Online A static website that doesn’t regularly offer new information is the online equivalent of a headstone in a graveyard. No matter how fancy or attractive its design, it basically just features your name in fancy letters and shows a list of what you can do. A [...]

  • content writer

Content Creation: Increase Value by Knowing Why People are Online

10:30 am|8 Comments

Whether you’re a fun brand that likes to joke and play with bright colors or a serious company that cares about the latest scientific breakthroughs, odds are a great deal of your communication with customers is happening online. Your web pages, blog posts, social media posts, videos, photos, and all online content is designed to communicate [...]

  • Hire a copywriter

Why You’re Not the Best Writer for Your Website

9:29 am|1 Comment

It’s said that a great way to attract the right clients is to be genuine. Be yourself when writing content for your website, and authenticity will emanate from the screen like pheromones, drawing clients in with wit, charm, and whatever juju you’re throwing out there. Odds are, though, you need help to accomplish all that. Don’t [...]