The Big Blue Blog

Content Marketing Misconceptions [Video]

Yes, I'm guilty. Guilty of promoting the importance -- nay, the necessity -- of producing interesting, original content for business owners who want to nail online marketing. I go on and on about the amazing results you'll see from consistently publishing blog posts and promoting your content. I, and other marketers like me, shout from the rooftops that creating blog posts, case studies, emails, landing pages, videos, infographics, and all sorts [...]

2017-11-05T20:46:08+00:00 By |

127 Video Marketing Statistics Infographic

I love facts and statistics, and this infographic of 127 video marketing facts created by the folks at Websitebuilder.org is no exception. 127 facts = a LOT of information in one place. A Helpful Video Marketing Infographic This colorful and artsy infographic shares the history of video marketing on the internet. It starts with the first online video ever. We're talking from back when a computer was a blocky, stationary instrument that [...]

2017-10-23T08:34:50+00:00 By |

12 Visual Principles for Design-Blind People [Infographic]

Visuals. Artwork. Images. Call 'em what you will - they all present a huge challenge for me. I don't know what to do with them. I don't know how many to use, where they should go on the page, what colors are appropriate in which situations, or what fonts are really saying about who I am. That stuff is for designers. People who know what line, space, color, form and texture [...]

2017-10-12T06:50:15+00:00 By |

SEO Copywriting: How Your Copywriter Helps You Rank Higher for Free

SEO Copywriting Services:  How Your Copywriter Helps You Rank Higher for Free SEO copywriting isn't usually the first thing business owners think about when adding a content writer to their team. Of course, they know they’ll be hiring someone to write blog posts, web pages, ebooks, and emails. But SEO copywriting is a whole other area where a talented copywriter can help a business thrive online. What is SEO Copywriting? SEO [...]

2017-12-09T17:05:47+00:00 By |

Wildly Inappropriate Examples of Persuasion Techniques in Advertising

These ads are outdated and horribly inappropriate - but they used solid persuasion techniques that still work. I was enjoying a little amusement over at boredpanda.com reading "23 Vintage Ads That Would Be Banned Today" when I noticed something. Yes, these ads are wildly inappropriate, bigoted, politically incorrect, morally wrong and highly offensive. Some don't even make sense. But they are doing one thing correctly. They are using recognizable, [...]

2017-08-04T15:22:14+00:00 By |

4 Ways to Optimize Your Contact Page

Don't slack off on your contact page! Make it easy for customers to connect and stay in touch with you. For many agencies, contractors, and small businesses, your website’s contact page is one of the main pages you’re trying to drive visitors to. You design your entire website to get visitors to do one thing and one thing only:  Contact you so you can start discussing the benefits of [...]

2017-08-29T21:18:50+00:00 By |

Get Out of the Content Dead Zone and Create New Content

How important is it to create new content consistently? After I slipped into the Content Dead Zone, I wanted to find out. I came away with some pretty motivating insights from my research. Well, I’ve done it. I’ve joined the ranks of otherwise well-intentioned content writers who’ve abandoned their blog for several weeks. It’s not that I didn’t care. It’s not that I didn’t think [...]

2017-07-18T15:20:58+00:00 By |

Be A Better Content Writer and Marketer

How to Be a Better Content Writer and Successful Content Marketer Ever wish you had an instruction manual to help you become better content writer? Here is a list of tips curated from industry leaders to help you write and create content that attracts leads and inspires action. Of course, writing content is only part of the journey. To maximize your efforts and reach your target audience, you must also [...]

2017-05-29T13:02:52+00:00 By |

The Simple Secret to Creating an Effective “About” Page No Matter What You Put On It

How to Make an About Page that Wins Over Readers No Matter What You Put On It Building a website and writing the About page for your business is no small shakes. Kudos to you for all the hard work you’re putting into it. The first three months I had a website, I changed and updated its pages constantly. Every. Single. Day. Often, I’d spend [...]

2017-05-26T12:53:08+00:00 By |

A Helpful Answer to the Nagging Question: “What Should I Write About?

In this guide, I provide a list of questions to help you generate writing topics for your company blog. I show why you should write content that provides solutions for buyers and insights into the benefits your service or product provides. I also describe how to engage buyers at every stage of the sales funnel. Ugh. The dreadful question that’s always looming right around the bend. The question every blog [...]

2017-05-13T10:29:02+00:00 By |

Three Easy Strategies to Write About Complex Topics Without Boring Your Audience

Strategies Anyone Can Use to Write Effectively About Complex Topics How to write about difficult subjects without totally boring your audience. Just because a topic is complicated doesn't mean it's impossible to explain. It doesn't have to be a snoozefest, either. Suppose you manufacture a tiny plastic component that fits inside engines. Your little plastic gadget does all sorts of fantastic things like extend the [...]

2017-05-24T09:41:50+00:00 By |

Create Content that Works: Case Study and Blogging Statistics

Case Studies and Blogging are the Top Marketing Tactics for Businesses Create Content that Works Content marketing is no longer an option for companies who want to stay competitive. Answering questions, solving problems and entertaining people is how companies connect with consumers. It's also how businesses sell to other businesses. 60% of people are inspired to seek a product after reading content about it. Millenials expect brands to develop content for them, [...]

2017-05-04T16:01:28+00:00 By |

The Importance of Blogging to Increase Traffic, Attract Leads and Build Relationships

Blogging Statistics that Prove How Blogging Boosts Your Business If you haven’t got a blog on your business website yet, or if you’ve let your old one slide into oblivion, you’re missing out on a key marketing tool. Blogs build a strong online presence for your company. The internet is Main Street in the business world. If you’re not posting fresh, high-quality content to your blog on a regular basis, you’re [...]

2017-04-27T10:08:39+00:00 By |

Why Businesses Should Hire a Copywriter

Hire a Copywriter to Ensure Your Website is the Smart Marketing Tool It's Meant To Be The chief reason businesses should hire a copywriter is because a good copywriter knows how to position your business in the minds of consumers to make the most favorable impressions. One of the worst mistakes you can make is throwing up lackluster descriptions of your capabilities on your website and thinking, “Eh, well, people will [...]

2017-08-29T16:32:01+00:00 By |

A Plan for When Writing Makes Me Feel Like A 1,000-lb Sea Turtle on the Beach

How to develop a brainstorming strategy that works so you're never stuck without topics to write about. I recently watched a video of a giant sea turtle slogging her way back to the ocean after laying her eggs on the beach. She must’ve weighed at least 1,000 pounds with a gigantic shell as big as a couch weighing down her efforts. She barely progressed. Her powerful flippers, so sleekly designed to [...]

2017-04-12T16:11:39+00:00 By |

How Blogs Keep Small Businesses Out of the Internet Graveyard

6 Ways Blogs Help Businesses of Every Size Compete Online A static website that doesn’t regularly offer new information is the online equivalent of a headstone in a graveyard. No matter how fancy or attractive its design, it basically just features your name in fancy letters and shows a list of what you can do. A fixed website can't help you actively compete in today’s digital landscape the way it did [...]

2017-04-12T16:19:26+00:00 By |

Content Creation: Increase Value by Knowing Why People are Online

Whether you’re a fun brand that likes to joke and play with bright colors or a serious company that cares about the latest scientific breakthroughs, odds are a great deal of your communication with customers is happening online. Your web pages, blog posts, social media posts, videos, photos, and all online content is designed to communicate your brand’s authority and value. Content works to establish credibility in the minds of site [...]

2017-04-12T16:23:56+00:00 By |

Why You’re Not the Best Writer for Your Website

It’s said that a great way to attract the right clients is to be genuine. Be yourself when writing content for your website, and authenticity will emanate from the screen like pheromones, drawing clients in with wit, charm, and whatever juju you’re throwing out there. Odds are, though, you need help to accomplish all that. Don’t get me wrong. I’m sure you’re amazing at what you do. I'm sure you put [...]

2017-04-15T09:08:54+00:00 By |

5 Tips to Write Better Blog Posts

Blog posts and website content are your main online communication tools for connecting with clients. When people download an ebook, purchase a product, sign up for newsletters, share your content or engage in any type of online interaction, you've accomplished the hard work of relating to them in a meaningful way. Here are 5 tips to write better blog posts that engage site visitors. All these tips, not coincidentally, are areas where [...]

2017-04-12T16:32:20+00:00 By |

Copy Edit This! by The New York Times

I can think of no better way to spend a few free minutes than using the time to take a super-fun copyediting quiz! Get your editor hats on and pencils sharpened. The New York Times offers periodical quizzes for readers to correct errors the venerable publication actually printed. Fun, right? I know! Here is a link to the latest quiz: Copy Edit This! by The New York Times  Enjoy!

2017-03-25T08:57:36+00:00 By |

Sneaky Worthless Words and How to Kill Them

When we write, we must do the hard work of conveying meaning in a way that is interesting and easy to read. That means knowing when to delete worthless words. We can't leave it up to readers to wade through our muck. They won't. With precious little time and short attention spans, they'll move on and find something else they like better. As an editor, I see several worthless words and [...]

2017-04-12T16:34:39+00:00 By |

The No. 1 Quality in a Successful Content Writer

Millions of words across the internet amuse, entertain, enlighten, inform and horrify us all at once. Thousands and thousands of blog posts, feature articles, news stories, web pages, ezines and more populate the internet. With so many words vying for our attention, it is important that what we put out there counts. Several qualities come to mind when describing top-notch writers who produce quality content. And they all matter. But, there [...]

2017-04-12T16:36:44+00:00 By |

Five Ways Fiverr Can Help You Start a New Business

Starting a new business can be liberating, exhilarating, and full of opportunities to learn new things. But it is rare that a person can readily slip into the many roles required to make a new business flourish. Accounting, bookkeeping, marketing, promotion, web design, content creation, social media marketing, information technology, software, hardware, security, legal concerns - the list goes on and on. It certainly can be fun to learn new things, [...]

2017-04-01T10:17:35+00:00 By |