12 Visual Principles for Design-Blind People [Infographic]

Visuals. Artwork. Images. Call 'em what you will - they all present a huge challenge for me. I don't know what to do with them. I don't know how many to use, where they should go on the page, what colors are appropriate in which situations, or what fonts are really saying about who I am. That stuff is for designers. People who know what line, space, color, form and texture [...]

2017-10-12T06:50:15+00:00 By |

Wildly Inappropriate Examples of Persuasion Techniques in Advertising

These ads are outdated and horribly inappropriate - but they used solid persuasion techniques that still work. I was enjoying a little amusement over at boredpanda.com reading "23 Vintage Ads That Would Be Banned Today" when I noticed something. Yes, these ads are wildly inappropriate, bigoted, politically incorrect, morally wrong and highly offensive. Some don't even make sense. But they are doing one thing correctly. They are using recognizable, [...]

2017-08-04T15:22:14+00:00 By |

A Helpful Answer to the Nagging Question: “What Should I Write About?

In this guide, I provide a list of questions to help you generate writing topics for your company blog. I show why you should write content that provides solutions for buyers and insights into the benefits your service or product provides. I also describe how to engage buyers at every stage of the sales funnel. Ugh. The dreadful question that’s always looming right around the bend. The question every blog [...]

2017-05-13T10:29:02+00:00 By |