Content Marketing Misconceptions [Video]

Yes, I'm guilty. Guilty of promoting the importance -- nay, the necessity -- of producing interesting, original content for business owners who want to nail online marketing. I go on and on about the amazing results you'll see from consistently publishing blog posts and promoting your content. I, and other marketers like me, shout from the rooftops that creating blog posts, case studies, emails, landing pages, videos, infographics, and all sorts [...]

2017-11-05T20:46:08+00:00 By |

127 Video Marketing Statistics Infographic

I love facts and statistics, and this infographic of 127 video marketing facts created by the folks at Websitebuilder.org is no exception. 127 facts = a LOT of information in one place. A Helpful Video Marketing Infographic This colorful and artsy infographic shares the history of video marketing on the internet. It starts with the first online video ever. We're talking from back when a computer was a blocky, stationary instrument that [...]

2017-10-23T08:34:50+00:00 By |

12 Visual Principles for Design-Blind People [Infographic]

Visuals. Artwork. Images. Call 'em what you will - they all present a huge challenge for me. I don't know what to do with them. I don't know how many to use, where they should go on the page, what colors are appropriate in which situations, or what fonts are really saying about who I am. That stuff is for designers. People who know what line, space, color, form and texture [...]

2017-10-12T06:50:15+00:00 By |

Wildly Inappropriate Examples of Persuasion Techniques in Advertising

These ads are outdated and horribly inappropriate - but they used solid persuasion techniques that still work. I was enjoying a little amusement over at boredpanda.com reading "23 Vintage Ads That Would Be Banned Today" when I noticed something. Yes, these ads are wildly inappropriate, bigoted, politically incorrect, morally wrong and highly offensive. Some don't even make sense. But they are doing one thing correctly. They are using recognizable, [...]

2017-08-04T15:22:14+00:00 By |

4 Ways to Optimize Your Contact Page

Don't slack off on your contact page! Make it easy for customers to connect and stay in touch with you. For many agencies, contractors, and small businesses, your website’s contact page is one of the main pages you’re trying to drive visitors to. You design your entire website to get visitors to do one thing and one thing only:  Contact you so you can start discussing the benefits of [...]

2017-08-29T21:18:50+00:00 By |

Get Out of the Content Dead Zone and Create New Content

How important is it to create new content consistently? After I slipped into the Content Dead Zone, I wanted to find out. I came away with some pretty motivating insights from my research. Well, I’ve done it. I’ve joined the ranks of otherwise well-intentioned content writers who’ve abandoned their blog for several weeks. It’s not that I didn’t care. It’s not that I didn’t think [...]

2017-07-18T15:20:58+00:00 By |

The Simple Secret to Creating an Effective “About” Page No Matter What You Put On It

How to Make an About Page that Wins Over Readers No Matter What You Put On It Building a website and writing the About page for your business is no small shakes. Kudos to you for all the hard work you’re putting into it. The first three months I had a website, I changed and updated its pages constantly. Every. Single. Day. Often, I’d spend [...]

2017-05-26T12:53:08+00:00 By |

A Helpful Answer to the Nagging Question: “What Should I Write About?

In this guide, I provide a list of questions to help you generate writing topics for your company blog. I show why you should write content that provides solutions for buyers and insights into the benefits your service or product provides. I also describe how to engage buyers at every stage of the sales funnel. Ugh. The dreadful question that’s always looming right around the bend. The question every blog [...]

2017-05-13T10:29:02+00:00 By |

Three Easy Strategies to Write About Complex Topics Without Boring Your Audience

Strategies Anyone Can Use to Write Effectively About Complex Topics How to write about difficult subjects without totally boring your audience. Just because a topic is complicated doesn't mean it's impossible to explain. It doesn't have to be a snoozefest, either. Suppose you manufacture a tiny plastic component that fits inside engines. Your little plastic gadget does all sorts of fantastic things like extend the [...]

2017-05-24T09:41:50+00:00 By |

Create Content that Works: Case Study and Blogging Statistics

Case Studies and Blogging are the Top Marketing Tactics for Businesses Create Content that Works Content marketing is no longer an option for companies who want to stay competitive. Answering questions, solving problems and entertaining people is how companies connect with consumers. It's also how businesses sell to other businesses. 60% of people are inspired to seek a product after reading content about it. Millenials expect brands to develop content for them, [...]

2017-05-04T16:01:28+00:00 By |

The Importance of Blogging to Increase Traffic, Attract Leads and Build Relationships

Blogging Statistics that Prove How Blogging Boosts Your Business If you haven’t got a blog on your business website yet, or if you’ve let your old one slide into oblivion, you’re missing out on a key marketing tool. Blogs build a strong online presence for your company. The internet is Main Street in the business world. If you’re not posting fresh, high-quality content to your blog on a regular basis, you’re [...]

2017-04-27T10:08:39+00:00 By |