Keep reading to learn about my writing experience and more about how I write content that helps bring your business success.
If you’re ready to start on a new, improved content marketing path that leads to increased leads and sales for your business, get started by contacting me today!
People will discover they need your services through the case studies, blog posts and website content we create.
I also make sure they want your services, which ultimately seals the deal for you.
I create in-depth, compelling case studies, blog posts and other marketing content by:
I’ve been published in print publications such as Cincinnati Business Courier, Louisiana Seafood News and Pets Plus magazine and in online blogs such as Let’s Kill the Noise and Blue Kaboom.
I graduated from college magna cum laude with a bachelor’s degree in journalism. I received two awards from my university’s communication department for excellence in journalism.
I also created and maintain a hobby site called Tough Toy Pros. At Tough Toy Pros, my partners (meet them below!) and I write blog reviews of dog toys. I use our personal experience and collect reviews from other consumers to create our opinion. I then show you how well a toy stands up to aggressive chewing.
HOW I STARTED WRITING PROFESSIONALLY
During college, I began writing feature-length articles for news publications and magazines. I wrote articles on various topics such as:
- seafood sustainability
- real estate industry trends
- SEO and social media
- emerging trends in technology
- profiles on businesses and people
HOW I GOT INTO CONTENT WRITING
As they say, content is king in the online world, where there are tons of opportunities for a talented writer like me. (Yeah, I know, toot toot, right? But just look at all the words on the internet. Somebody has to write them.)
I started working with marketing agencies writing blog posts and web content for various businesses. I’ve written in-depth posts on topics such as:
- Digital and inbound marketing
- CEO Email Fraud
- Blockchain technology
- E-commerce trends in Europe
- Indoor air quality
- Dog beds, flea and tick control, dog training
- Finite element analysis
- Fuel efficiency and CAFE standards
- SEC’s whistleblower program
- Veteran suicide rates
- WordPress plugins
And so on. The point is, I know how to do seriously in-depth research. I write well about a wide range of topics. I help businesses in many different industries effectively communicate with their target audiences.
Though I write well about a lot of different subjects, I do have a subset of industries I’ve chosen for specialization, including:
- Businesses in the pet industry such as pet stores, food suppliers, trade associations, vets, groomers, dog walkers, and so on.
- Educating the public on harm reduction policies aimed at reducing negative consequences associated with drug use.
WHY I SPECIALIZE IN WRITING FOR THE PET INDUSTRY
I enjoy writing for businesses in the pet industry because we share the same passion for the safe and humane treatment of animals. Pets are family for folks like us, and we share a kindred spirit.
Pet stores, food suppliers, vets, trainers, toy and treat makers – anyone who runs a business in the pet industry can benefit from the way my writing connects their products and services to the wants of their buyers.
I won’t make wild guesses when I write or just jot down random fluff and deem it “good enough.” I have to feel confident that what I’m writing is accurate, well-rounded, and of the highest quality.
That means I spend a lot of time and effort understanding the industry and topic I’m writing about. As a generalist, I may spend four or five hours learning background information about an industry. Then, I could spend a couple more hours researching the specific topic I’m writing about.
Even though learning new things is my absolute favorite thing, that’s not the most efficient use of my time.
Specializing means I’ve already got my finger on the pulse of the pet industry. I’m familiar with the industry’s trends, standards, and best practices. I know who the thought leaders and influencers are. I know where to go to get accurate information and which sites are the most credible sources.
You get the most up-to-date, highest quality writing from me, a dedicated pet industry professional whose expertise shines through in authoritative writing that makes your business stand out from the rest.